From discount plan to premium strategy – in one sparring session.
In just 90 minutes, assumptions were challenged, positioning reframed, and the premium case validated. The result: a new product launched with higher margins, stronger brand positioning, and a CEO with clarity and confidence.
Turning a risky discount strategy into a premium launch with higher margins and stronger positioning.
Challenge
A beverage company planned to launch a new product at a lower price point. The CEO believed this was necessary to compete – but the move would have cut margins significantly and diluted the premium positioning of their existing brand.
Approach
In a 1:1 sparring session (90 minutes), we challenged the pricing logic, tested assumptions, and reframed the positioning strategy. Instead of lowering prices, we explored how to strengthen the premium value of the new product.
Outcome
The CEO shifted from “we need to sell cheaper” to the confidence and clarity to launch the new product at a higher price point – aligned with brand positioning and profitability goals.
Let’s move it forward – fast, focused, done.
If you’re tired of endless meetings and missed deadlines, it’s time for project management that actually delivers.